HR Grapevine podcast: Financial wellbeing: Your employees are counting on you
Why is it so important for HR teams to support colleagues’ financial wellbeing? With more than 70% of employees saying they are still stressed about money and 83% expecting their employers to provide financial wellbeing support, we look at the part HR and payroll departments play in promoting financial wellbeing and what more employers can do to support employees through tough times.
With:
Gethin Nadin
Erik Niewiarowski
from HR grapevine.com, it is the HR grapevine podcast. Hello everyone, Eric Niewarowski here, host of the pod, thank you so much for joining me again this week. And this episode is the fourth instalment in our special Workplace of Now series presented along with our partners at Zellis.
Now in case you don't know, Zellis are the UK and Ireland's leading provider of payroll and HR solutions. Their focus is on delivering successful partnerships with customers, helping to deliver successful business outcomes, provide modern and intuitive digital experiences and most importantly, make every employee feel appreciated for the work they do.
So in this episode of the workplace of now, we are going to talk about financial wellbeing, and why it is so important for HR teams to support their colleagues, their employees, especially as the UK is in the midst of a cost-of-living crisis. So, to do that, to help me unpack all of this once again, I'm joined by Gethin Nadin, he is the Chief Innovation Officer at Zellis. And he's also a best-selling author and an expert at all things employee wellbeing of which financial wellbeing is a huge part of it.
So, there's a recent statistic that say 70% of employees say they are stressed about money. And friends, I gotta be honest, I am one of them. So, Gethin is going to help me unpack what employers can do to support their employees through this crisis. Some practical ways employers can mitigate the cost-of-living increase with their employees and what part payroll plays into an employee's financial wellbeing. As always, it was a very insightful conversation with Gethin, and I hope you enjoy.
Gethin Nadin
Hi, everyone. So, my name is Gethin Nadin, I'm Chief Innovation Officer at Zellis but I'm also an award-winning psychologist and a best-selling HR author, have a very keen interest in financial wellbeing so really excited about this conversation today. I've been talking, researching, and reading, consulting on financial wellbeing for about a decade now. So, work with employers all over the world to talk about specifically financial wellbeing so it's never been more relevant than it is at the moment, I think, for our people. So yeah, looking forward to having this chat with you.
Erik
Yeah, Yeah, same here, you know, certainly in HR grapevine.com, we have been writing a lot about the cost-of-living increase, the rise in inflation, and it seems like since the last time we talked, even this concept of financial wellbeing has even gotten more talked about - and really more dire - when you think about reports of like, you know, people having to ride the bus to keep warm or choosing to heat their homes over feeding their families. So, there's definitely something that HR leaders and business leaders can do to help their staffs financial wellbeing. So, with that being said, 70% of employees are stating that they are currently stressed about money. I'm definitely one of those 70%. So, what can employers do to support employees through this cost-of-living crisis that we're going through?
Gethin
I think first of all, it's quite important that we all fully understand just how difficult the last few years have been for employees, especially those under 40 and the low paid. So, we know that by early 2021 employees said they were twice as likely to run out of money by the end of the month compared to 2020. And now nearly half of all UK families report falling into debt because of the pandemic. So even before the cost-of-living crisis was a thing. people were really, really struggling. And we if we look at data from the ONS in the UK, it's the largest threat to our physical health we've ever seen. It was actually financial wellbeing that British employees said was their biggest wellbeing concern over the last couple of years. You know, half of Brits now say that COVID-19 increased their cost-of-living. StepChange in the UK, their January 2022 research revealed that one in three people say they're struggling to keep up with their bills and credit commitments - and that's double what the figure was before the pandemic. So, before we even begin to start talking about the cost-of-living crisis, employees around the world were struggling, and those under 40 In particular, which is roughly half the workforce in most organisations, and now, economically speaking, of the unluckiest generation in history. They have it officially harder than anyone else at work. And this has been a combination of things like slow wage growth, rising house prices, shrinking gross domestic products, the pandemic itself, and now this cost-of-living crisis. But at the time of recording this podcast episode, you know, we even start seeing the news today that young workers have been priced out of the rental market. More and more young people are moving back in with their parents to manage the cost-of-living crisis. But I think it's important as well, for employers to note that the crisis isn't just about money in itself. Money has kind of long been a significant stressor in most people's lives. It's the number one reason why Brits say they can't sleep at night. It's the number one primary reason behind things like divorce and relationship breakdowns. And there's a direct cyclical relationship between money and mental health. So, we know that those people who've fallen into problem debt are more likely to develop a mental health condition. And those people with a mental health condition are far more likely to fall into problem debt. So, when we talk about financial wellbeing at work, we're talking about this kind of universal link, I think, between 'all we ever hear about is wellbeing.' And so, I think when we think about how employers should help, we're not just looking at ‘how do we soften the blow of the crisis?’, but to deal with the consequences of the increased stress and pressure I think people are feeling. And so, I think employers need to think about, you know, are we being mindful of what's going on outside of work and the stress and pressure? Are we making sure that we're showing up for them? Are we there for them? Are we openly acknowledging that this is a stressful time and reminding our people of all the ways that we support them? So very much in the same way that lots of employees did during the pandemic? Are we reminding people that, you know, we have access to counsellors, we have access to mental health experts, you can visit clinicians and experts, etc, we have all these things in place that can help you deal with a stressor, whether that stressor is money or anything else.
And so I think, first of all, that's probably important to know is that, there's going to be a continued mental health impact of this crisis, which, as we know, is kind of obviously clearly compounded by the pandemic anyway.
Erik
Yeah. So you know, again, through my American lens, for those of you listening at home, I am American, when I left the states, you know, and it's still a debate. It's this whole concept of 'fight for 15'. Right? So it's a $15 minimum wage. Business owners are saying, 'well, that means we have to increase the price of our quarter pounders by 35 cents' and stuff. And so from what you're saying, with this being a cycle, the problem isn't being solved by just throwing more money at the solution. So really, what else does it entail, aside from just paying your employees more, because a lot of businesses just simply can't afford to how do we what's the first step to get out of this cycle that you just spoke of?
Gethin
Yeah, I mean, I think I would advise anyone that can pay people pay rises to pay them as much as possible. I think clearly, money is a compounding factor here, for example, I think an employee with a salary of 30,000 pounds in the UK, would need to see a nominal wage growth of about 7.1% this year just to maintain their standard of living. We’re currently forecast a 5% annual inflation rate. And so with lots of estimates putting the average UK pay rise at about 3.4%. This year, even those employees who benefit from pretty generous pay rises, are still going to find themselves having to cut back. So that combination of slow wage growth and the rising cost-of-living is actually going to feel like a 4% pay cut for most average earners. And so that's pretty significant. So, exactly, as you've said, you know, if you can throw money at it, great, but you're gonna have to throw a lot of money at it just to get people to the position that they probably should have been. I speak to employers all the time that are offering pretty generous pay rises of between three and 4%. And actually, all that's doing is just mitigating the cost of the electricity or gas has gone up. So people aren't in a better position, even with really generous pay rises. And that's not withstanding the Bank of England's advice, not to give people pay rises, because actually protract this whole situation a bit longer. But I think it's important for us to note that, you know, whether the stressor that sits outside of work was the pandemic, or the cost-of-living increase, we have to support the wellbeing of our people, money is a big stressor in people's lives. Lots of us have a negative relationship with money. And I think, as well as some of the practical things we can do, which I'm sure we'll come to talk on later. I think it's just being mindful that it's a very stressful period for people. And they're feeling pressure on top of feeling pressure for a different reason over the last two years. And it's not a fun time for most people at the moment and hasn't been for a couple of years. So we just need to be mindful that, you know, we have to support that people are struggling emotionally, stand up where we can and help them.
Erik
I guess what I'd like to know in your experience, what are some of these practical ways that are aside from giving money or offering mental health would things like meal programmes, free lunches, and maybe like coming back to the office can factor into this too as you cut down commuting costs? What are some practical things employers can do? To help people keep just a little bit more money in their pocket.
Gethin
Yeah, I think some of the examples you said there are really interesting because I think it's us as employers being mindful that,there are lots of levers we can pull here, and offering people free food in the in the office can help people to save money, even if it's just five pounds a day on going to a sandwich shop, whatever it might be. And that will start to compound and have an impact on people, especially the lower paid you are, the bigger the impact that will have. But then you've got to balance that with people have commuting costs. And coming to the office, where they haven't necessarily done that in the same way over the last couple of years will be an increased expense. I think being mindful of how we run things like expenses. So, if we need our employees to go and catch a train, that kind of stuff, will they get that if they have the outlay the money first, will we pay that back to them in a timely manner? where we allow them to book on company credit cards, or get the finance team to book trips in advance? And so we've just really been mindful of all these different nuanced ways that we could positively or negatively impact people's finances, I think we're going to start to see an impact. And we've obviously started to see this already, but we're gonna see an even bigger impact on employee living standards.
We know the hardest hit will be kind of middle- and low-income families, which for most companies will, again, constitute all their employees. But if we look at data from the IFS in the UK, we can see that while lower income households are hit disproportionately by the increase in things like fuel and gas prices. overall inflation rates are similar, regardless of how much you get paid. And we know that poor households will feel the cost-of-living crisis more than others. But even those middle to higher income households, will also start to see themselves paying more for the things that they spend more of their budget on. So, the more money you've got, the more you'll spend on things like hospitality and travel. So actually, I think that's going to start to lead to people cutting out or cutting down on things like entertainment. And that's obviously going to have a negative impact on other areas of wellbeing as well. And so, you know, I genuinely feel for lots of employees, because I think, for many, this is going to feel like another lockdown, because we're going to be restricted in the things we can do with the increased pressure, and stress is going to hit people's employee wellbeing. And there's going to be an increase and more mental health, undoubtedly, there's going to be increasing sleep problems. And even those higher income households will have to tighten their belts and adjust their spending. And so after these few stressful years, many will find they still can't go on holiday, they still can't have time away from work, because they simply won't be able to afford to do those things. And that's going to have a knock-on effect on their performance at work. And, and so if you think about some of the things, I think employers can be doing to offset some of this stuff is, you know, being mindful of the things that employers can do to get the investment and buy in they need from their board to spend money on this stuff is going to be important. If you're going to offer new benefits, if you're going to offer new tools, whatever it might be to support people, you're going to need to be able to justify that internally. And so, I think lots of this is important to understand, so that when we build that business case, we're not just going back and saying, 'Look, we need bigger pay rises,' or 'we need bigger benefits' we're able to articulate the effect, it's having on our people; ergo the effect it's having on our business if we don't step in. So I think some of that setup stuff I've gone through is important to understand. And there's a great quote that I heard years ago, that goes,
'nobody comes up with a great idea while being chased by a lion'.
And I think that's what's happening here, right, we can expect our people to deliver the best customer service to build great products or to sell loads, while they're under huge amount of pressure that's distracting them. So, I think anything an employee does to support their people, the crisis at the moment is, is an investment in the resilience of their own business. I think doing what you can with what you've got is really, really important. And so, I think that's a conversation I have with a lot of customers is just do what you can if you're starting to impact somebody's pay positively by just five pounds a week, then do it. But yeah, that's scattered, that starts to add up right and exactly use that, some of the cost creases increases, you've seen, all we're doing is pulling levers to try and mitigate the some of those costs having a negative effect. And I think one really interesting thing that we've seen, that I've been talking to customers and employees around the world about is ‘how can we do these small things that will change employee behaviour that will get them to kind of save money or improve their financial wellbeing?’ And I think that's important because we know that when people feel more in control of their finances, they feel more confident in their financial future. And I think at a time when so much is out of an employee's control when it comes to their finances. What employers can do to make them feel like they have more control and help them to make some better decisions is really important.
And so what we've almost started to see is this renaissance of employee discount schemes, a core feature of employee wellbeing and financial wellbeing has always been, ‘how do we make net pay go further?’ And I think in the face of this crisis, discounts and encouraging employees to use them might become quite a vital component of a kind of financial wellbeing strategy. And just one example of a calculation I made recently, for the average earner in the UK, the National Insurance increase that came in in April 2022 equals out to about 250 pounds. So, for the average earner, they're going to pay about 250 pounds more in tax. The average UK household spends about £5,000 a year on food. And if we encourage employees to start to pay for their grocery shopping, using digital gift cards, which most employer schemes do tend to offer, the average earner can actually save enough money to completely mitigate that national insurance tax rise. So, what you're able to do, and maybe this is part of the communications method, you're basically saying just an employee, ‘This is a rise that's going up, this is a way we're giving you of mitigating that rise.’ And so suddenly saving a few pounds a week or a month on your saving on your grocery shopping doesn't seem like much, but in the context of if you do this thing, you will not feel the effect of the tax rise becomes a lot stronger. And so I think there's – and again, I’m sure we can talk about this a lot more - but there's, I think, a huge amount of potential that's unlocked sitting in Employee Benefit schemes at the moment that many employers can just literally feel like they're pushing a few buttons to start to make an impact.
Erik
Yeah, this is hitting everybody, regardless of pay, right? Utility costs are up for everyone. And it certainly impacts that sort of quality of life that higher earners have gotten accustomed to, you know. And then now these digital subscription things, we had things like Perkbox, right, we've written a lot about how employees have wanted benefits to kind of change their work, perks changed throughout the pandemic, free gym memberships - not so much during the pandemic - but maybe now that's a good chance to bring it back in. Because fitness is a great mental and therapeutic thing for mental health. Right? So, let's talk about a little bit more, you know, with you being the Chief Innovation Officer at Zellis and Zellis being the payroll specialist, how important is payroll through all of this? And I'm going to slide in another question there to you. What is your opinion on these ideas that some companies have started rolling out these sort of advanced payment schemes? What are your thoughts on that?
Gethin
So the Zellis Group recently purchased an organisation called WrkIt, who offer employee discounts. Zellis Group, we've been working with them for hundreds of customers across the world for quite a few years. And so, they joined the business group in December last year. And, you know, we're rolling out those discount schemes now to more and more employers, because I think it's pretty low cost and pretty low commitment from an employer's point of view. But generally speaking, if you look at the calculations we've done, we think the average person in UK you can easily save £1,000 or €1000 through just changing some of their shopping to some of these discounts. And so the effect of each one of those discounts is quite small, but collectively they start having impact. So, you know, if anyone obviously wants to talk about that, anyone that was part of this group can have a conversation about those. And I think that starts to play into why this group as a payroll provider, and benefits and reward provider has now added things like discount schemes to it. Because we've started to focus more on financial wellbeing from payroll, and I think, you know, for most employees that payroll, is where 100% of their income comes from. It's so it's actually I think, really important, it's probably an arguably the first step on the financial wellbeing ladder in many ways. But as an industry, I think financial wellbeing has become a wide range of different kinds of products. It's become workplace savings, investments, payroll, lending wage advanced, you just mentioned financial education, but I think we've leapfrogged over a lot of the basics, we started to go straight to product without really thinking about
‘Do people have the skills and the behaviours and the knowledge that we need them to have to make better financial decisions?’
I think payroll has to be the starting point to an employee's efforts to support financial wellbeing at work. I think that means doing more to help employees to understand their payslips, to recognise mistakes, and to feel comfortable asking questions and raising concerns about pay. I think this means that we have to simplify the terms we use, clarify lots of the acronyms we use, just present information in a more clear and concise way which alarmingly most payroll providers just don't do. So, I think for many people – as that is their only source of income, understanding that money at source is critical on that journey of financial wellbeing.
And employers, a really basic part of this is employers need to ensure that payroll is accurate and timely. As part of this, Zellis Group have got some brand new research coming out in the next couple of weeks that shows the implications of payroll mistakes on employee financial wellbeing. And we found that they are very serious and wide ranging. More so in the current climate where people are understandably very concerned about their money. And I think ultimately, every employee needs to explore and kind of recognise the connection between low confidence with numbers, low financial literacy, lack of engagement, payroll, and an overall kind of wellbeing and mental health. And so, I think helping people to better understand payslips helping people to understand and be confident that they're receiving the right pay and benefits. And also, I think, for our people to appreciate and engage with their benefits more, we have to help them to have a much better understanding of those contributions and deductions that they're getting for their hard work. And as part of this new research, we also looked at confidence in numbers and how that affects employees. And what we found was that actually, it impacts their mental health and their overall wellbeing. Well, levels of confidence with numbers don't always align to the levels of competence or capability. Our research did prove that being confident around numbers has significant benefits to employees in terms of wellbeing and mental health. And if you think about it, we bombard our people with stats and data and figures every day, you know, what percentage goes into their pension? And I would challenge anyone listening to this to tell me straight away what 7% of their salary is, most people are not going to work that out, because most people are terrible as percentages. I have no clue. Otherwise, when I ask people that question, without even knowing it myself, but the latest tax increases, I was with a customer recently, who had a huge number of calls to the HR and payroll team, because of the tax increase that came in in April, where people saw their pay go down. And people didn't understand why. And despite the fact that this employee had done lots of communications to say, this is coming, your pay is going down. This is what the tax represents. It's not us, it's the government, people still didn't fully understand why as my tax has gone up, and why those deductions increased. And so, I think, you know, our research found that, you know, just under half of people told us they lacked number confidence when using numbers at work, and only one in seven people claimed to be very confident about their numeracy skills. And we also found high numbers of employees who don't feel confident about understanding or spotting error on their pay slip. So, half of employees we surveyed said, they aren't confident they'd actually be able to identify a mistake. So, whether they got paid less or not, whether they were on the wrong tax code, whether their deductions were too much. Even when it came to things like net pay, a quarter of employees said they wouldn't be able to spot an error. And so again, yeah, about 40% told us, they aren't fully confident that they even understand their pay slip. And that rises to 55% when somebody says they have low confidence with numbers. So when somebody has low confidence with numbers, all of these figures go up. And so I think at a time when every penny counts, making sure people are equipped to make sure that they're getting paid, accurate and notifies of any mistakes is really, really important. And why is that important? Because unfortunately, what we found was that when employees do experience in error in their pay, the implications were actually pretty serious in terms of mental health and financial wellbeing.
More than half of employees told us that a mistake with their pay would lead them to develop stress and anxiety. And half of people said that it will lead to financial difficulties such as being able to pay rent or other bills. So people told us they'd have to borrow money or families, they'd lost motivation and lose productivity at work. They even told us they think they might they would or in the past have developed health or relationship issues due to being paid inaccurately or not in time. So yeah, I think payroll plays a really important part. I think, if any of us thinks about a time in our past, which has probably happened, where deductions have been too high, or we've been missed off the payroll, you know, in the UK, at the moment, about half of people say they have less than 500 pounds in savings. And so people are living pretty precariously. And so, if you delay their pay by just a couple of days, especially if you get paid on the first and that's the day your Direct Debits come out, people are going to be pretty screwed. And that's at a time when their finances already really stressed. And so, yeah, I think payroll plays a really important part. We can't afford to be making mistakes. We've got to help people to understand pay better. And thankfully, obviously, on the back of this research, that's exactly what the Zellis Group are doing.
Erik
Yeah. And so that is just at the base level for the employee. But what if something else happens that they have to spend more money quickly? It's an awful cycle. So I want to be mindful of your time so I'm just gonna lob another softball at you to wrap this up today. And thanks again for joining us. But you mentioned all of these things. You know, explaining how the payroll process works in the deductions, what's the best way that HR teams can communicate that to their employees?
Gethin
Yeah, so I think, you know, we have a lot of evidence that when you improve somebody's competence with numbers, when you improve somebody's financial literacy, when you deliver more financial education at work, people make better decisions with the money they've got. And that's universal, it doesn't matter how much somebody gets paid. So, there is a place here for financial education in the workplace that I'm really passionate about. And if the UK goes back into a recession later this year, which I think seems pretty inevitable at the moment, we also know and have evidence that in times of recessions, and financial difficulties as a society, financial education becomes more and more important. So actually, the Brookings Institute in the US found that during the 2008 financial crisis, if people had a better understanding of economics and financial products, we would have weathered the 2008 financial crisis better. We know now that offering those tools, offering that education is really, really important. So I think some of the simple ways we're seeing customers offer things really effectively, is small bouts of financial education. As part of this group, we offer a product called Safe smart, we've seen customers use that really, really effectively. Compounding that with discounts, which are enabling people to make that net pay go further. And then you're starting to set put tools in place where people can get confidence that a problem will be solved, as soon as it can. So an example of that is, we've been working with an organisation called Switched, who will automatically switch you to a better energy deal. Now, obviously, for the last year or so that's been pretty dormant. But just by getting that set up and done, you can have confidence that as soon as any energy prices start to drop, hopefully towards the end of this year, beginning of next year, you will automatically be switched to a better deal. And so again, I think some of this confidence is that's a problem that solves that setup. And we're also working with mortgage switching companies that are still able to save people money now, they've recently saved me £300 on my mortgage for the year. So it actually starts to happen. I know that's that's £30 here, that £10 there, that starts to add up. So I think taking this kind of multifaceted approach, looking at all these different pulleys and levers you've got across pay benefits, and the other tools that you can offer that bring all that stuff together. And even if you have that aggregation of marginal gains, where you're just improving little areas of employee’s lives, collectively, I think that starts to add up to a big difference. But I would generally say, for anyone listening, do what you can doing, something's better than doing nothing at the moment.
Erik
Well, Gethin Nadin, definitely the right person to have on this podcast talking about financial wellbeing and thanks so much for joining us today.
Gethin
Thanks for having me.
Erik
Well, once again, I just like to thank Gethin Nadin, Chief Innovation Officer at Zellis for helping me unpack all things financial wellbeing in 2022 and beyond. And for me, one of the biggest takeaways that I got from this conversation was really coming to terms with the cycle of financial wellbeing, how it impacts employee mental health, and why it's so important for HR teams to really offer support for their employees, especially when it comes to personal finances. So, I hope you enjoyed it as well. Thank you again so much for listening. Thank you to our partners at Zellis, and we will speak to you next time for another edition of the workplace of now.
CIPD podcast: Are companies doing enough to support employee’s financial wellbeing?
As the cost-of-living crisis worsens, we discuss why financial wellbeing is so important to the employee experience, the impact of low numeracy skills on financial wellbeing and what organisations can do to boost financial wellbeing among employees.
With:
Gethin Nadin, Charles Cotton
Transcript coming soon
CIPD podcast: How to support employees' financial wellbeing – the dos and don’ts
In this episode, we look at the unprecedented challenges facing HR right now and what businesses can do to ease employee stress during the current cost of living crisis. Including:
- identifying individuals who may be struggling
- how employee assistance programs can help
- key benefits to support people struggling financially
- the impact of targeted L&D programmes, flexible working and paying the Living Wage
With:
Gethin Nadin, Jamie Broadley
Jennifer Jackson
Hi, everyone, welcome to a People Management Insight podcast in association with Zellis, the award-winning payroll and HR solutions provider, where we are discussing how to support your employees financial wellbeing. I'm Jennifer Jackson, Contributing Editor at People Management Insight. And I've got two expert speakers alongside me today to discuss the unprecedented challenges facing HR leaders right now, as we put plans in place to help our people steer the choppy waters of a cost-of-living crisis. We're going to discuss how you can identify those employees who might be struggling financially, and how Employee Assistance Programmes can help. Who are here to offer their guidance on these issues is Serco’s group head of health and wellbeing, Jamie Broadley, and Gethin the dean, Chief Innovation Officer at Zelis. Thank you very much both for joining us today. Firstly, Gethin how can businesses help ease employee stress during the cost-of-living crisis?
Gethin Nadin
Hello, thank you. the first thing to understand and appreciate is that this crisis is affecting every single employee. The data shows us that whilst lower income households are obviously making some pretty difficult financial decisions every day, even those employees who are kind of on middle-to-higher incomes are facing a squeeze on their income, and subsequently their living standards. And so price rises of this magnitude have a pretty material impact on employee wellbeing, not just finances. So it's important we understand that we're going to witness an impact on overall wellbeing because of this crisis. Stress will increase, pressure is going to cause employees to lose sleep. And obviously, that kind of stuff negatively impacts mental health. I also think compounding this situation will be the fact that many employees won't be able to do the things they usually do to destress and decompress from work. And in many ways, it's going to feel like another lockdown, where people work hard all week, they finish a really productive week, they might be a bit stressed from work, and they can't go out to have the meals out and the holidays or trips because they're having to make some pretty strict financial decisions. So at a very basic level, we have to ensure we have the support in place for those people that are really stressed and overwhelmed by their finances. Every employer should be thinking, you know, do we have that kind of debt support in place? Can I speak to somebody when I'm feeling overwhelmed by the situation? And so that's something I’d like to see every employer focus on is, if I'm stressed, and I'm in that point of crisis, how are we actually helping the individual employee?
Jennifer
Great, thank you, Gethin. Jamie, again, thank you for joining us as well. Is there anything you can add there on how organisations can help support employees during these really tough times? Yeah,
Jamie Broadley
Thank you for having me, great to be involved in this and completely agree with what Gethin started with. So I think that this shines a light on not just financial wellbeing but wellbeing across the whole spectrum. And we know that one of the biggest drivers of a number of wellbeing challenges is finances. And it's one of the things that isn't spoken about. So making sure we are encouraging conversations, we're raising awareness and using this as an opportunity to get into some of those places where we perhaps haven't been before, is a really good starting point. And the other area here is that this goes back to some really basic kind of good work principles and making sure that people have got the resources that they need, both at work and outside of work. So starting from it, whilst it might be tempting to go to some of the kind of shinier reward and benefit type of solutions, back to the fundamentals of kind of hourly wages, and the employment contractor thing is going to be a really important first step of seeing what is the art of the possible in that space, and where employers can step up, even if only during the short term to support during the challenges that we're facing the minute.
Jennifer
Great, thank you, Jamie. So we know Employee Assistance Programmes are designed to help employees with personal or workplace issues that might be impacting their performance, wellbeing, mental or even physical health. But how do they actually work in practice? And can they really improve retention and new recruitment and actually prevent absence from work? What do you think, Jamie?
Jamie
Yeah, so with EAPs they are like many of the other services that we might talk about in the wellbeing space; they’re a tool. So they can be used really effectively, or they can sit on the shelf and get very low utilisation. Typically, we don't see high utilisation, with EAPs across the industry. And that's largely because people don't necessarily know that they're there or, if they are aware of their presence, they don't know what they can use them for. So the typical EAP will offer kind of talking therapies, approaches access to counselling to support with mental health conditions, but then also financial, legal and people manager adviceline elements as well. So, actually, again, kind of the opportunity that's come about because of the situation that we're in at the minute is that it's a great opportunity to raise awareness of some of those other aspects of that service, and to really signpost people proactively towards it, make sure that's part of all of the regular manager conversations, making sure we're promoting it in team meetings, all those other usual channels, and getting people using it and talking about the potential benefits that they they're experiencing.
Jennifer
Okay, thank you, Jamie. Gethin, what do you think there? How do EAPs work in practice from your perspective and experience?
Gethin
So it's probably been 25 years since I implemented my first EAP scheme in a in a UK employer, and I've done many since but it's gone through a very big evolution. You know, there was a point at which there was just this race to the bottom for EAPs, which was, we've got to offer it, it's a ticking the box for my duty of care as an employer. And so that rhetoric kind of drove this idea that the cheapest EAP I could find, I would just implement for that reason. It's a ticking the box and it's sorted. I've done some kind of due diligence, some kind of kind of duty of care. And I think we've evolved that pretty significantly. If we look at the data that's changed hugely since the pandemic took place. But before I kind of answer that question, Jamie raised a really interesting point about utilisation, because we tend to look at any kind of tool or benefit we put in front of people and look at the take up and engagement of that thing as a measure of how successful that thing is. And that’s become a bit of a misnomer, because if you look at EAPs, low take up can indicate there are issues among a workforce, but also high take up can as well. So if lots of people using it that can tell you there might be lots of problems. But if lots of people are using, if less people are using it, that could also indicate that there's issues among the workforce. But those issues might mean, am I willing to speak about this stuff at work? Do I know this tool even exists? So when we look at engagement with things like EAP, is it's not the same as looking at benefit take up and things like that. But EAPs have grown in their uptake over the last few years because of the pandemic. And for many, they don't seem to really realise that these services can support those in financial stress, too. For many employees, this crisis won't just end and generous pay rises can still leave employees behind where they expected to be this year. So having a way for your people to be able to have a confidential conversation with an expert is very valuable.
64% of employees in one recent study said that EAP service prevented them from being absent from work. And that same study found an ROI of between three-to-one to five-to-one on investment in EAP. But if you look at the data a couple of years later, in the midst of the pandemic, how EAP support staff was really, really interesting. So that ROI now rocketed to a return of about 7.27 for every one pound invested. So you're looking at investment of over seven pounds return for every one pound invested. And that data is from the biggest ever analysis globally of VoIP services. So pretty, pretty, pretty strong data to be looking at. But what we tend to see quite often with EAPs in the workplace is low communication and promotion of those services tends to sit behind the low usage of them. And so when communicated frequently and properly, EAPS’s should be seen as part of the modern organisation and part of employees lives, not just there for when extreme stress or worry kicks in. So I would love to see more employees picking up the phone to a counsellor when they're just feeling a bit down about life. So they start to get used to talking to somebody about their worries, as those worries start to materialise, rather than wait until the right point of crisis, to speak to somebody. And the more we can take that proactive view and use EAPs for that the better. And everything we're going to talk about today should be about preventative measures and long-term view, not just reacting to current circumstances. I mean, if we look at the data, people have been stressed and worried about their finances on a very large scale since 2019. So the pandemic made that worse, this crisis has made that worse. But actually, what we're dealing with generally here is how are we supporting people with the stuff that's stressing them? And EAP is a really good way of doing that, regardless of what the stressor is.
Jennifer
Great. So it sounds like a bit of a cultural change in terms of attitudes towards it and just that awareness of EAPs
Gethin Nadin 09:38
Absolutely. And what tends to happen is employers will put posters up and we'll send emails out and you know, a big problem we have with mental health generally in the workplace is people don't associate what they're going through with poor mental health. So people fail to act and ask for support because people just think, oh, you know, I'm just going through it. It's not as bad for some people. It's not depression. It's not anxiety. I don't need to speak to to a doctor. But actually, that poor relation, of mental health is where most people sit, which is, I just don't feel very great at the moment. And actually, if we don't get people to make themselves feel better when that kicks in, that's what the data tells us starts to lead to more complex issues. And the pandemic was a really good example of that, because most people are like, Okay, well, I've still got a job, and I still get to see my friends, and my parents are still alive and haven't caught the virus. So what have I got to worry about? You know, comparatively, people are struggling with lots of things. And that attitude is preventing people from asking for help.
Jennifer
Interesting, well, talking about illness; according to a recent poll covered on People Management, 46% of employees have forced themselves to go into work, when they should actually have taken time off Ill because they just felt they couldn't afford to miss out on those earnings. So do you think the cost-of-living has inadvertently created a situation where more and more employees are actually feeling forced to go into work, when they may not actually be well enough to do so? What do you think Gethin?
Gethin
Yeah, 100%. I mean, if you look at sick pay, and sick policies in the UK at the moment, grossly behind where they should be, and the pandemic really highlighted that, that. People were making some pretty difficult decisions, there were friends that I know who through the pandemic, knew that they wouldn't get a decent level of sick pay, if they didn't go to work. And contractors, and people are in this position, as well. And some of those kinds of workers who kind of delivery drivers and things like that, and zero hour contracts, etc. So, they were making some pretty difficult decisions around well, if I go out shopping, and I go to a supermarket, I'm putting myself at risk of catching the virus, if I catch the virus, and I have to self isolate, I'm not getting enough money to be able to do that. So I had friends who were literally not going out, because they were so afraid of catching the virus. And they couldn't afford to do that. So we've got this long history of people who are kind of, I'm too ill to work, but I'm too poor to not work and having to make some pretty difficult decisions. So that’s absolutely a big hidden dimension of this whole situation. And, you know, over the last couple of weeks here, we've seen people being interviewed on the news who are kind of saying, you know, I've got, I've got to go to work. And if I can't get to work because of a rail strike, or I can't go to work because I'm ill, I don't get money. And that's a big impact. So, you know, inevitably people are going to go to work whilst ill, and throughout pandemic, that became a huge public health concern in the UK and the US.
Jennifer
Yeah, very important issue. What do you think, Jamie?
Jamie
Yeah, certainly similar to Gethin’s point earlier that this is something which was there pre-pandemic as well. So we knew the stats around presenteeism were was already a challenge for us. So this is definitely something that has worsened but isn't a new phenomenon as such. And we've certainly seen plenty of examples reported, where people are now taking on additional jobs and maybe picking up evening and weekend work to try and supplement their main income, and the impact of that are obviously a myriad. So we've got the obvious individual impacts of the stress and the fatigue that will come with that. The knock-on impacts around relationships and family. And thinking about it from a kind of a HR and workplace point of view. The safety incidents that could happen from people who are fatigued who have been working kind of 50 plus hours in a week, the instances some of the HR challenges that might come up as a result, I imagine we will start to see the knock-on impact of some of those behaviours in multiple different ways. And there's not a simple answer for it really.
Jennifer
Yeah, sure. Now, I mean, money is always a sensitive and personal issue, and people rarely open up when they might actually be in trouble. So, from an employer's perspective, how do people teams identify an employee who's struggling financially? And how can putting a financial health policy in place help perhaps? What do you think, Jamie?
Jamie
Yeah, so I got a stat from a recent conference, which I do need to test out, but it is one of my favourite new stats to wheel out. So, one of the financial wellbeing organisations were reporting that people were six times more comfortable discussing their, their sexual history with colleagues at work than their finances, which is a really helpful one. How accurate it is, we'll see. But just to show the divide in the comfort levels around talking about personal finances, that's where we can then start ending up feeling isolated around it and not connecting with support services such as getting as described earlier on around the EAP. So, there’s a few different ways in which in which we can do this. Examples of things that used in the past and organisations can have campaigns like ‘I wish my manager knew’ something that seemed to be really effective. Were just creating the permission to have conversations about things which might be beyond the kind of typical workplace conversation and doing some container building around what conversations are okay to have in one-to-ones or team meetings, simple little checking exercises at the staff team meetings are a really good way of getting into how people are doing below that surface level. And that might be where then there's a degree of comfort to start connecting with financial wellbeing is an issue for me at the minute or that might be driving some other some other wellbeing challenge. And it's only from that point of awareness that then can a meaningful connection to some of those support services or some of those routes be made. It's one thing to signpost, but if we're not signposting and creating permission at the same time, or we're normalising, or we're kind of seeing people where they are and meeting them where they're at, then it's very unlikely that they'll take that step to go on and access those services and potentially get some of those benefits. So that groundwork is hugely important.
Jennifer
Great, yeah. So, some good ideas there. Thanks, Jamie. Gethin what do you think?
Gethin
What we're trying to do really is think about, it doesn't really necessarily matter what the stressor is, because if we look at the data, our emotional connection with money means that somebody could get really concerned over carrying a kind of £500 credit card balance, in the same way that another employee might not get stressed about having £3000 into their overdraft. The way we worry about stuff is very personal to us. And so actually, if somebody's struggling with money, or they're struggling because of a relationship breakdown or divorce, it almost doesn't matter what that stressor is, what we're trying to do is help people with the things that are affecting their wellbeing, that are affecting their mental health. But I completely agree with Jamie that what we're trying to do is remove the stigma of talking about money at work in the same way that we've been trying to remove that stigma of talking of mental health at work. And so have we created the environment where an employee feels safe and comfortable to go to their manager and say, I'm worried about money. There's this very hidden dimension to financial wellbeing in the workplace. If we don't build that trust and a safe space to have these conversations, we are going to miss those people who are struggling the most. And so I don't think there's necessarily a need for financial health policy in itself. There is a very cyclical relationship between almost all areas of wellbeing. As Jamie mentioned at the start, you know, our physical wellbeing is harmed by losing sleep and worrying about money, our emotional wellbeing is harmed by the stress and relationship breakdowns that are caused by money. And there's this very interdependent relationship between money and the rest of our wellbeing. And so financial wellbeing just needs to form part of an overall inclusive wellbeing strategy.
Jennifer
Interesting. Thank you Gethin. Now, Charles Cotton, who's the Senior performance and reward advisor at the CIPD, was quoted recently as saying HR teams can help by signposting sources of financial information and guidance, and ensuring that eligible low paid workers are accessing both the company and state benefits to which they're eligible. So, what are some of the key benefits that can help people who are struggling to make ends meet right now? Jamie, do you have any examples that you can share with us?
Jamie
So the starting points - and we mentioned earlier on is that it can be tempting to go to some of the shiny things in this space first - whereas actually going into some of those kind of real good work principles and seeing what we can do to address challenges in those areas first, is definitely the initial step I would recommend. But then there are obviously some benefits which can help given the current circumstances. So often, most organisations, certainly larger ones will have a rewards or benefits platform with a range of different discounts and things like that, within they can often be a little bit challenging to navigate, certainly for frontline workers who maybe have less access to devices and to the internet for being able to search through these things, , pulling out the key ones, which will speak to some of the challenges we're facing at the minute. So, thinking about, well, what are those daily weekly expenditures, whether that be fuel, whether that be food, whether that be bills? How can we make sure that whatever discounts we do have in that space, we're really taking those to the people that will benefit most from them? So that’s a really good starting point. And then also recognising where we're not the experts in some of these areas and connecting colleagues with those organisations with those charities, with those departments that are so things like Citizens Advice, and the Money and Pensions Service are two great examples of where we can get tailored advice for someone's situation and working through that in a minute. visual way, seen some great benefits that that can come from that? So those are those are kind of two potential starting points for this.
Jennifer
Great, thank you, Jamie. Gethin, do you have any other advice or any key benefits you wanted to highlight that can help people who are struggling to make ends meet?
Gethin
Yeah. So first of all, if you pardon the pun, Charles Cotton's right on the money, creating a place for people to go is a really, really important part of a financial wellbeing. So you know, only a third of managers say that they are sufficiently confident to be able to direct employees to the appropriate support within their organisation. And less than 20% of employees say they're actually aware of where to go to access wellbeing initiatives. So a lot of this is hidden, making access to some of those things is really, really important. Giving people a place to go when they're stressed, and they're worried about money, and they can get the answers or support they need. But also, when people just want to be proactive, and they want to take a long term view and make some decisions now and be a bit more proactive about the things they might do to improve their finances is really, really important. And the primary recommendation of 2019 report by the Federal Reserve in the US, and a 2017 report by the HMRC. And the FCA in the UK, was to give staff a kind of user-friendly, web-based portal so that employees can access information education and signposting that's going to help with their financial wellbeing specifically. So that’s really, really important to be able to do. And I also think we should be focusing, just like Jamie said, on making net pay go further. So we're in a situation at the moment where the government and the Bank of England and the UK are asking employers not to give pay raises, because that will protract the situation for longer. But obviously, that kind of advice isn't helping the person on the ground who's struggling to put food on the table and pay their energy bills. And so how can we help people to reduce their outgoings? So we've been working with customers within the status group to look at benefits like electric car salary sacrifice schemes that can reduce the cost of running a vehicle by as much as 50%. So moving people away from those fuel increases by actually moving into electric vehicles. As Jamie mentioned, offering employee discount schemes, we've worked out that the average employee can save about £1,000 a year on the shopping they spend every day, can we put tools like mortgage switching in front of employees to help them free up money? I did that myself recently and save £300 a year. So you know, we've have all these different pulleys that, you know, the aggregation of marginal gains means these things add up to a pretty big saving over a part of travelling period. And I also think financial education has been shown to play a really significant role during times of recession or economic uncertainty. So employers need to make sure they have some form of financial education in the workplace as employees don't tend to get this help anywhere else. And so without the kind of right knowledge and skills, employees are at risk of making some decisions, while under the stress of the crisis, that might harm them in the long run. So you know, financial education helps people to make more informed decisions now, avoid some rash decision making. And we saw this during the pandemic right around the world where people were reducing things like pension contributions to free up money whilst they're in the crisis, whereas actually, that might be setting back their retirement plans five to 10 years by by doing that, so if people have to make those decisions, fine, but we want them to be as well informed as possible. And lastly, with that kind of ridiculous rate of interest we're seeing at the moment, we should be looking at how can we get employees access to affordable credit. So for those employees with existing debt, or those who have no option but to take out a loan or line of credit? Are we making sure they're doing that in the best way possible? And so there are some organisations out there that are looking at things like payroll lending, as a way of getting people access, access to cheaper money, and in a more structured repayment way than other forms of consumer lending. And also, if I could briefly touch upon, you know, of all the research, and really I've been doing in financial wellbeing for the last decade, employers should be looking at the way they support their people through a kind of core set of five employee behaviours that we're trying to improve. And so that is:
- Financial security. So how are we helping employees to manage debt effectively with a minimal impact on their overall wellbeing?
- Financial control, so making sure employees have full awareness of spending and saving and setting goals and pursuing long term goals.
- Financial confidence, employees have improved knowledge of money matters, and we're helping the increase that
- Financial literacy
- and financial resilience. So how are we helping employees to be able to meet everyday expenses, but also be able to take a knock as they kind of build future protection.
And so, within all that, we're starting to think about not just support for those people in debt and access to affordable credit, but as many opportunities to save as possible, reducing financial stress, increasing people's awareness of their spending, getting better, better understanding of financial products, and also holding some of those insurances against key risks. So actually, you know, their situation doesn't get worse because they've gone through a life event like long-term ill health or death of a spouse, losing their job, they've got some of those insurances in place that mean, they're going to kick in if people start to come into more financial stress.
Jennifer
Great, thank you. Cotton also said that organisations need to ensure their wage rates are actually fair and liveable, and that there are opportunities for in work progression. So what do you both think about that can targeted learning and development programmes, better flexible working arrangements, for example, and just paying the living wage? Can these things help employees who are living in poverty? Really? What do you think Catherine?
Gethin
Generally, when we look at financial wellbeing, we're thinking of two words. And that's confidence in control. So how do we give people more confidence in their financial situation, and their ability to survive this crisis, and more control over some of the things especially when so much is out of employee's control at the moment? But when you look at all the data on what harms employee financial wellbeing at work, it's all pretty clear. You have to pay the national living wage, you're in a much better position with your employees. If you do that, zero-hour contracts and uncertain shift patterns drive poor financial wellbeing so avoiding those where we can. Benefits can offer a great deal of support to those that are struggling and protect them against financial future distress, as I mentioned. But I also think the other ways that employers may cause stress without knowing it, things like not paying expenses quickly. So, expecting employees to outlay for work, travel in advance and claim that back, if that only consolidates on a monthly basis, you might be adding to employees’ financial distress. Also, if you're encouraging or supporting working from home or remote working, or you help them to finance the cost of doing so. So that's contributing towards increased electricity bills, or paying for home office equipment, or even one-off payments that could go a long way towards helping people at the moment. So, if you're not given pay rises, and you believe what the government and the Bank of England say about not doing that. We've seen loads of examples of employers saying, You know what, I'm going to give everyone 2000 bonus, just to take the ease off those costs of live increases increases this year. And also with flexible remote working for many, it's reduced their outgoings. So when we think about forcing employees back to the office, we need to think about that for the lens of financial wellbeing, you know, are those people experiencing financial stress, they might be adding to unnecessary expenses. So actually, if we are inviting people back to the office, can we kind of remove some of those financial barriers to doing that. And if you look broadly at what most people are going to be able to afford this year, most employees are given between a three and 4% pay rise, that is only really covering the basics of most of the rising costs this year. So, it's about how do we add to that? So, can all these pulleys and levers that we talked about today, get that three to 4% pay rise that many might be getting, and make that feel more like a 10% pay rise? So, people are actually at the level where they would have expected to be should this crisis not taking place?
Jennifer Jackson
Yeah, thank you, Gethin. Jamie, what do you think?
Jamie Broadley 27:57
Yeah, I completely agree. that's a really helpful summary of all of the different options that workplaces potentially have. So we've done some some analysis looking at how these kind of public health factors play in you can see there's a really clear correlation between absence and deprivation scores of the constituencies in which in which people are living. So all of that messy, complicated public health stuff does play into the workplace in a really meaningful way. And Gethin has done a great job of summarising some of the levers that we're able to pull from an organisational point of view to help support some of that. The reality will be that there's there's no one lever, which is going to be the answer. It's going to be a combination of multiple. For the first part of your question around that kind of in work progression and those targeted L&D programmes. Yes, those are, those are all great, but they're probably a medium-term solution. When, within this conversation, a lot of people are operating from a very threat brain point of view at the minute. So, we're very much in survival mode. So, we're not necessarily in a place to start thinking about kind of growth and development in the way that we would be in more normal operating circumstances. So it may be that when things hopefully settled down, that there's an opportunity for those conversations around Okay, well, what have we learned? What are reflections? Is this, is this something that you, you want to start pursuing a new role? A pivot? progression? Those conversations may work in some cases now. But generally speaking, most people would just be focused on how do we go day to day, week to week, so managers shouldn't be surprised if they don't get the reaction that they were perhaps thinking they would when talking about some of those potential development opportunities.
Jennifer
Okay. Interesting. Interesting perspectives there. Thank you Gethin and Jamie. So it's been a really, really interesting discussion. We talked about how we need to change perceptions to Employee Assistance Programmes, how financial education and financial wellbeing is just as important as mental wellbeing. We need to direct people to the support they need in user-friendly ways, whether it be highlighting things like electric cars, salary sacrifices, key shopping discounts, mortgage switching and really we talked about the financial education in the workplace and how people might not actually be getting that financial education anywhere else. So, it's up to people teams to look at that. And guess then you talked about the five key behaviours of financial security, financial control, confidence, and resilience. And Jamie, you kind of finished up by sort of talking about progression might be on the backburner for many people now as we're focused more on the day to day.
Well, I hope you've all enjoyed listening to what our speakers have had to say, and picked up some useful tips to take back to your teams. Thank you again to my guests today, Jamie and Gethin, for sharing your insights and experiences and expertise of these most trying of times. I'm Jennifer Jackson, thanks for listening, and have a very good day.
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Speakers
Gethin Nadin, Chief Innovation Officer at Zellis
Gethin Nadin is an award-winning psychologist who has been helping some of the world’s largest organisations to improve employee experience and wellbeing for two decades. He has been featured in major titles including Forbes, the Guardian and Financial Times, as well as key HR, reward, and pensions publications. Gethin has been listed as a Top 101 Global Employee Experience Influencer and was named an Inspiring Leader 2021. He has published two bestselling books: A World of Good: Lessons From Around the World in Improving the Employee Experience and A Work In Progress: Unlocking Wellbeing to Create More Sustainable and Resilient Organisations.
Charles Cotton, Performance and Reward Adviser to the CIPD
Charles Cotton is a CIPD senior adviser. He directs its reward research agenda and recently led on how HR teams can help tackle in-work poverty and support their staff during the cost-of-living crisis. He is also responsible for the CIPD’s public policy work on pay and benefits and has given evidence to several select committees, such as on executive remuneration and ethnicity pay reporting, as well responding to various consultations, including on pensions, the national minimum wage, and corporate governance.
Jamie Broadley, Group Head of Health & Wellbeing, Serco
Jamie helps individuals, teams and organisations become their best selves by combining learning from performance sport, healthcare and literature into actionable strategies. He has a background in psychology and was previously Staff Wellbeing Lead across two NHS Foundation Trusts in Derbyshire. Jamie comes from a background of performance sport, having previously played professional rugby. He now coaches and plays semi-professionally.