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HR Grapevine podcast: Empathy in HR Leadership

With employee wellbeing top of the agenda at many organisations, how can leaders ensure they're listening to and acting on people's needs? This episode uncovers how empathetic leadership – including active listening and acting on people’s needs - leads to better wellbeing among employees. 

With:

Gethin Nadin

Erik Niewiarowski

from HR Grapevine.com, it is the HR Grapevine podcast. Hello there, Erik Niewiarowski.

Thank you for listening today. This is the second instalment of our special series called Workplace of now, and that is in partnership with Zellis.

Now for those of you who don't know, Zellis are the UK and Ireland's leading provider of payroll and HR solutions. They have over 50 years of heritage and industry experience and have been ahead of the curve throughout.

So, in this second instalment of the Workplace of now, we're going to discuss empathy in HR leadership. And to help guide me on this journey, I'm going to be joined by Gethin Nadin, Chief Innovation Officer at Zellis. He is also an award-winning psychologist and a best-selling author dealing with all things employee wellbeing. So certainly the proper guide to help me unpack the ideas of how empathetic leaders in HR have employees with better wellbeing.

So, we're going to talk about ensuring that leaders are actively listening and acting on people's needs. The intersection of productivity, performance and wellbeing and the key metrics HR leaders are looking to gauge the wellbeing of their employees. I had a great conversation with Gethin and here it is. So, I want to talk today about empathy. Empathy, Gethin, is one of my favourite topics. Before I tell you why, can you just quickly kind of give your take on what empathy is?

 

Gethin Nadin

So I think, when I've been talking to HR leaders about empathy, I think one of the best ways is to really understand empathy at work is to try and just really understand what it's like to be an employee in a situation. So, if you look at good product managers, and big companies - like Apple - have empathy as a design principle, they think about “if somebody's got the iPhone in their hand, what's their experience?” Like, kind of, “if I have to wait two seconds for an app to open? What does that feel like? And how does that make me feel?” And so, I think from an HR perspective, what we're really doing is trying to effectively walk a mile in the shoes of the end employee.

So, if I am going for an interview with you, how does that look like for the employee? Are you making me wait at the door for five minutes longer than they should? Empathise with the fact that when you go and interview for a job, that's very nervous experience. And so, people might be leaving a job they hate or is not very good for their mental health. They might be not just excited about coming to work with you and the potential of working with you, but also quite anxious about that big change. And so, if we interview that person, and then don't tell them how they did, and don't get back to them for weeks and weeks on end, is that being empathetic? It's probably not.

So I think it's about, how do we consider the employee that sits at the end of all these different things we do, and empathise with them around, you know, is this benefit, easy to understand? Was my pay delivered on time? And is it accurate? And understanding that if we don't really empathise with somebody, we run the risk of disengagement very quickly. I think that's why empathy has become such a strong leadership trait is because we all want it and it's all very important to us in our modern lives. And, I'm sure we'll come on to talk about it, but underpins an awful lot of wellbeing at work as well.

 

Erik

Really, the reason why I really value and really like talking about empathy is exactly what you said was with the experience, right? I have a little background in UX design myself, and empathy is one of those key points, right? I just I love talking about it. And one of the best descriptions around empathy I've ever heard was ‘empathy is a muscle, you have to continue to work it out.’ And I take that with me. And as I try and progress within my career, aside from the technical skills, soft skills are ever more important to me. Empathy is really at the top of the list for me. So along with that, now we know what empathy is, why we both value it so much; With employee wellbeing at the top of the agenda at a lot of organisations, how can leaders ensure that they're listening to enacting on their employee’s needs?

 

Gethin

So I think that's a really important point, because I think, when we think about wellbeing at work, a conversation I frequently have with people is ‘what does it actually mean?’ And I think those waters have become quite muddied over time.

I think the growing trend of wellbeing - you know - the money has followed that and what's happened is we've commodified an industry to the extent that “Oh, you're struggling, your mental health has declined. Buy this thing. Do this thing, and we will solve that problem.

So, it's on a personal level. For most of it, it's this idea of, “I'm really stressed at work. Work’s being really busy. I've got two weeks off, I'm going to now pay to sit on a beach for two weeks to recuperate from a really busy time I've had at work.

And that's not what wellbeing should be. Wellbeing shouldn't be a reaction to, or a sticking plaster to somebody that's already suffered. But the point in your question there, which is really important, I think, is that that listening. When you look at what makes us happy, what psychologists call ‘subjective wellbeing’. A lot of that - inside and outside of work - is

Do I have a voice?

Do I feel like I'm being listened to?

Does my contribution count?

And so I think, you know, wellbeing in many ways does start with listening to what people need. And I think if you then cross that with empathy, that kind of understanding, the route that many of our people are taking through the business, we have to empathise with those people to get wellbeing, right?

And so, you know, what does my experience look like at work? If I'm a black employee? or what does my experience look like if I'm a gay employee? and so you start to have to empathise different because you start to understand that actually, some of those people have got different wellbeing challenges, right? If you're a single parent, you're going to have different wellbeing challenges to somebody who might be single living on their own. And so, I think the diversity of people that we employ, is so ever changing and so diverse, and their wellbeing needs are so diverse, that we have no option but to listen to what people have got to say and ask them what they need to survive at work. And I'm sure everyone listening to this podcast now, if we were to ask them “What do you need today, to ensure your wellbeing is kind of tip-top condition, exactly where it needs to be?

You'd get hundreds of thousands of different answers, right?

And so I think your wellbeing has to begin with asking those questions, and listening to what people say. But there's almost a step before that, which is, ‘how have I created an environment whereby somebody is going to tell me their truth?’ Because if we don't create a trusting environment, nobody's going to tell me the truth. And I think the reason why we've had such a stigma around things like mental health is because people have been afraid to tell the truth at work. People have been afraid to go into work and say

I'm really worried about debt.”

or

“I'm really worried about my wife, or my kids, or friends in this”

 

And so you've got to create that trusting environment, then ask the questions, and then act to that, I think is the order in which those things need to happen.

 

Erik

In your expert opinion, has the pandemic and all of us/majority of us working from home - has it been easier, do you think, to create this safe space that you're talking about where you can genuinely gauge in an employee how they're feeling? As opposed to you know, say, like an office environment?

 

Gethin

Yeah, I think it's a good question. I think it has a little bit because I think that one of the common themes of the pandemic was we all experienced and demonstrated more humanity than we've probably seen in most of our lives. And so if you look at, you know, in the UK, sense of community has been falling since about 2011. So people haven't felt like they belong to a community. The pandemic hit, and all of a sudden, my elderly parents were telling me that neighbours they'd never met were knocking on their door and saying, if you need some shopping, we'll go out and get some stuff for you. You had kids putting rainbows in their windows, and we all clapped on our doorstep. So, we all felt like we were part of a community than most of us, I think I've ever felt in our lives. And I think that happened in the workplace, too. We all started to feel like we were part of something. So, I think the pandemic has certainly had an impact on bringing people together in a way that perhaps they hadn't at work before. But I also think, because we were all experiencing this trauma at the same time, and we will all experience in the way that it was having a physical, financial and emotional effect. We knocked down a few of those barriers to talking about it. So it seemed a little bit more normalised to talk about mental health because everyone was experiencing - or most people were experiencing - poor mental health in the UK alone. And I think by the time the second lockdown had finished, about 20 to 25% of people say they experienced poor mental health for the first time in their life. So all of a sudden, en mass, we went ‘actually this is more easier to talk about’ because more people were either talking about it or experiencing it.

And so I think, you know, we can glibly make a joke of ‘it only took a pandemic for employers to take employee wellbeing seriously’, but the reality is for the first time ever, more of us experienced this stuff openly at once and couldn't really hide from it, which allowed us to break down that stigma and talk about it a little bit more. And I think also we physically brought home and work together in - you know - they'd been merging for quite a long time. But, you know, people are having video calls with their kids. running around in the background, and we're seeing each other's living rooms and bedrooms and such. And so I think that will help as well, because people were working in an environment that, in many ways was comfortable because it was home. And it was a safe - physically safe - space for lots of people. not everyone, but for most people.

And we had managers acting in a way that they always should have. So, in this country and the UK, we started to see during the first lockdown that employee engagement scores increased in two thirds of British companies, because managers checked in more and CEOs got on video calls and said “We care about you, and we're doing this and we're being more transparent, and I'm talking to you more.” And so we did all the things that boost employee engagement in the first place, but we did them more regularly. And then as we got used to lock downs, and we got used to the pandemic, the data tells us that actually, by the time the third lockdown came, people were 25% less likely to say they felt supported at work. So it became a little bit normalised quite quickly. But I definitely think that the conditions of the pandemic did allow people to open up more about their mental health challenges, perhaps more than ever and normalise that a little bit more in the workplace.

 

Erik

Alright, so wellbeing and all of that is great, right? and HR needs to pay attention to that. But they also have to make sure that their employees are being productive. They are achieving performance, hitting all of their KPIs. So how do these concepts of wellbeing, productivity and performance all interact with each other?

 

Gethin Nadin

So many, many years ago, I visited and pitched to a very well-known British football club. And as part of that meeting, they took me around the stadium and told me a few things that kind of went on Match Day, etc. And they - I'm not a big football fan, so I'll probably terms wrong. But they were telling me about the nutritionists that work for the team. So you have a team of people who are creating meals and meal plans, because they realised that actually, performance was enhanced when things like wellbeing were taken care of at work. But they also show me how, you know, the physiotherapist that were available, and the doctors, and all this kind of team that sat around the main football team that were all there because they realized; if we pull all these different relievers of sleep, and good mental health and food, if we did all these things right, our team were far more likely to score goals, and we were far more likely to proceed as a football club. And that was my first real inkling as to, actually, so why don't we do that in the workplace?

So, you see the same with, so for major football matches. And we saw this last year with the England football team. They were like sent off to a country house hotel, they were all messing around in a swimming pool. And there's some well-known pictures. Now some football stars like floating around on big inflatable unicorns in the swimming pool of this country House Hotel. Again, they realise these people are going to experience a lot of stress and pressure the next day, we need to get them in the best position possible so that they can perform in a really enhanced way. And we don't think about people at work that way. I've never heard of somebody say to a salesperson, you've got that really big pitch tomorrow, go home, take the afternoon off, do what you need to do to get into the right headspace so that you will perform your best tomorrow.

Yeah, no different to kind of rock and pop stars who have riders, they have a list of things that they need, you know; I want a quiet room, and I want a diffuser, and I want opera playing, because that's all the stuff that gets me into the right mindset so that I will perform best when I get on stage.

And so when we talk about wellbeing at work, that's exactly what we're doing. What we're doing is trying to find out, 'Erik, what do you need to be able to perform the best you possibly can tomorrow?' Finding out what that is, and where possible delivering that. Because the relationship between wellbeing and productivity is creating the environment for people to thrive and deliver their best. And there's this great quote that I heard used many years ago, which was

“Nobody comes up with a great idea being chased by a lion.

When you're worried about money, when you're worried about relationships, when you're worried about your mental health, all these things that will happen to every single one of us in our lives at some point. When those things are affecting our lives and affecting our mood and our health. We can't give our best at work. And so that's why wellbeing has arguably - fairly or unfairly - fallen on the shoulders of employers to deal with. Because for years and years, we've decided we wanted to merge home and work life, right? We did that before the pandemic, and now people are unsurprisingly bringing home into work. So if that's affecting their performance, these are things we have to deal with. And so that's why, you know, for the 10 years or so that I've been talking about wellbeing at work.

When I first started talking about it I was told a lot by employers “We don't want to get involved in people's lives outside of work.” It was seen as being too paternalistic to be kind of advising employees on how to save money or get better sleep or have more physical exercise. But now we've kind of gone past that point. And I think what was really interesting during the pandemic is the day the UK locked down – the day Boris Johnson announced the UK was locking down - I had about seven or eight phone calls from customers I work with basically saying “That wellbeing thing you were going to talk to us about? Yeah, we need to do that. Now. We're ready.” And it feels like whilst lots of employees were kind of clambering around trying to find the fire extinguisher and reading the instructions, those that had made a prior commitment to wellbeing weathered the storm of the pandemic better, because they had all the things in place that would support their people during the pandemic.

We've got to understand that wellbeing isn't just doing the right thing. It certainly is a lot of that. But it's about, how do we create more successful organisations by taking better care of people so that they're in a better position to deliver the great customer service? I did a talk at a conference - a keynote talk many years ago - and one of the things I was talking about then, and I was quoted in the newspaper by saying it. But, you think about the happiest place on Earth, which is apparently officially Disney World in Florida - happiest place on Earth. And people spend thousands of pounds and thousands of dollars to go on a family trip there, a once in a lifetime trip. And all the staff members, the cast members, as they call them - whatever troubles they've got in life, they have to leave at the door. Because as I said to this paper at the time, nobody wants to go to Disneyland and meet a pissed-off Mickey Mouse. But that's what our employees are doing every day, right? We've got people at home now who are struggling with the cost-of-living increases, who have zero disposable income every month. And we're expecting them to stand in front of our customers and smile and act like life outside of work is not affecting them. And it's just unrealistic. Yeah, so to be able to deliver the best customer service to make sure people collaborate more, for us to sell more products. For us to make sure that customer loyalty is where it needs to be, for people to create and invent better products and innovate for us, we have to make sure they're in the best shape possible. And so that's all that wellbeing really is. Is about us taking better care of people so that they can perform their best at work. Right?

 

Erik

You know, when you shout it out that rhetorical question to me, like, “what do I need?” I kind of froze up a bit because I've never been asked that. So I'm wondering, how can HR help employees feel safe? To answer that question, in an honest way? It's just a very jarring question. And I'm wondering even if HR teams made the investment and have the proper training, and to ask that question, how do you really get that 100% authentic response from the employee?

 

Gethin Nadin

Yeah, it's a really good point. There's something in psychology - behavioural psychology - called ‘libertarian paternalism’. And that is this idea that in many cases, some of us might know what employees need to be doing, but they don't. And I think, you know, the complexities of stuff behind mental health means the other reasons why somebody has poor mental health can be very vast and ever changing, as I mentioned before. And so asking people what they need is not necessarily a really simple question, because they might not know what they need. But I think as HR people become more familiar with the evidence, and spend time listening to podcasts like this, and going to conferences, and reading blogs, and articles, they are ballooning their knowledge. And some of this stuff might sound really basic, but it's not known by the average person. And so, I think there's an opportunity for HR leaders to guide people more to the solutions that they need to see.

So, you know, thinking about managers and empathizing. Part of that is, you might be able to understand that somebody is on their way to struggling before they actually, really struggle. Because I think lots of mental health is - I was on a podcast years ago, and I never didn't think of this phrase before I said it. But they always say about thirst. When you actually feel thirsty, you're already dehydrated. So, by the time your body feels physically thirsty, you're well on your way to being dehydrated. And I think our own poor mental health acts in the same way, by the time we really feel it, By the time it's disrupting our sleep, we've already been living with it for quite a long time, that anxiety or whatever it might be. Yeah, I think sometimes managers are in a really good position to just look at somebody and say, you might think you're coping but I think you've been doing too much this week. I think you've got too much on your plate. And I'm going to proactively take some of that away from you or help you deal with that. And I think that's where the real magic happens at wellbeing at work when you have a leadership team that are empowered to really look after their team in that way and identify that, no, no, you need some time off and I need to encourage you to take some time off because you We all want to impress, we all want to work hard, we all want to get recognised for a job well done. And so I think sometimes it's far easier for somebody else to notice we need to take a break than it is for us to so I think sometimes that libertarian paternalism needs to kick in, which is basically this idea of, there's a decision I need you to make, and I'm going to point you towards, but ultimately you can still make that decision.

 

Erik

Yeah, and for those listening, you can't see this, but I'm nodding furiously in agreement with Gethin there. Because, just going back to my own history, having just an awful start to the year, had to take some time off. And when I came back, having the leadership come to me and say ‘You came back to work too soon.’ really made me feel just exactly like you said, like, they noticed that really, before I could, and, and to be supportive it you know, it really meant a lot. It's certainly making me stay and engaged with my job. So I wholeheartedly agree.

 

Gethin

Yeah, and I've had the same. So I am very engaged in my job. But it's like a vocation for me, a lot of my time spent outside of work is reading and researching about the things to do well being employee experience. And so I run the risk of burnout through over engagement quite regularly. So I need somebody to literally pull the reins. So my CEO will very, very regularly kind of say “Are you doing too much, I think you need to take a step back.” And so it happens on the opposite side as well, you know, people run the risk. And I don't think we talked enough about over-engagement. And I think when we talk about burnout during the pandemic, some of that is related to the fact that because I'm not physically seen in my workplace in the way that used to, I'm now in this situation where actually, maybe I am overcompensating, and I'm working a little bit too hard to try and compensate for that kind of physical distance between me and my place of work. And so, I think that's been a feature of burnout as well as through people putting in too much effort because they're trying too hard.

 

Erik

Yeah, exactly. Okay, well, let's wrap up this first episode we have you on, on the Workplace of now, around wellbeing, what are some metrics that HR leaders can be looking at?

 

Gethin Nadin

So we are, I think, within HR, obsessed with measuring things, right? We love a data point. For a long time, people have believed that, kind of, HR has now become people analytics. And we get lots of points of data now. And I think, first of all, lots of data doesn't mean anything unless we interpret that data. And I think if you look at historical measures of wellbeing at work, we were looking at stuff like 'what's my absent rates? And what's my turnover rate?' Kind of looking at that kind of attendance type stuff. And when you really start to delve into some of that data, I'm not entirely sure what it really tells you. There was some research, I think, done by the CIPD years ago that looked at asking people if they've ever phoned in sick because of a mental health problem, but what reason did they give and something like 99% of people said they found in with a mental health problem, but just pretended they had the flu or bad stomach due to stigma. And they didn't want to have a conversation about mental health. So. So that starts to tell you that actually, what do those absence rates really tell you? And then you start to look at the fact that I know personally, people that have phoned in sick, because they just can't stand their manager and want to limit as much time as possible around them. So again, that data doesn't really give you the real story in many cases, I think those kind of objective measures of wellbeing have started to give way to subjective measures, which I think is far more compelling. And back to our first point, that is, we are asking people. And so when I do wellbeing workshops with with Zellis group customers, and I've done about 100-150 of those over the last two years, the first question I always ask the customers that I work with is “If I stopped one of your employees on the street, and I tapped him on the shoulder and said, ‘Does your employer care about you?’ What would their answer be to that question?” I think if you start to think about asking those types of questions, how you get to a positive answer doesn't really matter. If your employees are saying, Yeah, I know that my boss cares about me, and the company cares about me. And if I went through a divorce, or if my parents died, would they be there for me? And would they do the right thing? And could I trust them to take care of my well being?

If the answers those questions are yes, then keep doing what you're doing. So I think sometimes this data can give us some interesting points of things to develop and stuff. But fundamentally, I don't think there is any better way of finding out how are you helping the individual employee than asking them? Are we doing the right things by you? What else do you need? So back to our first point, you know, you need to create this culture of trust for those answers to be given. But I think that's far more compelling and the customers that I work with and the employees that I've read about that do that really well. A while on their way to success. Rather than focusing on some of those metrics that historically might have told us something, but I just don't think were relevant anymore.

 

Erik Niewiarowski

So on that note, Gethin Nadin, thank you so much for joining us on this episode of the Workplace of now.

 

Gethin

Excellent. Thanks for having me. Great.

 

Erik

Well, once again, I just like to thank Gethin Nadin. He is a best selling author, a psychologist and the Chief Innovation Officer at Zellis - for helping me to unpack the idea of empathy in HR leadership, and really kind of getting deep with me on the concept of wellbeing and all the different facets that it contains. Once again, thank you for listening. Thank you to our partners at Zellis and we will hear from Gethin again in a later episode on the Workplace of now, where we define what a healthy workplace consists of. So, until then, have a great day

CIPD podcast: How to make your employees feel valued

This episode dives into the practicalities of building a culture where employees feel valued for the work they do. We look at the role managers play in delivering new hybrid ways of working, the challenges and opportunities it brings and how reward and recognition can be used to ensure people feel valued.

With:

Caroline Drake, Josephina Smith

Jennifer Jackson

Hello everyone and welcome to a People Management Insight podcast in association with Zellis, where we will be discussing how to make your employees feel valued. This is the second episode in our six-part series with Zellis on wellbeing in the workplace of now. I'm Jennifer Jackson, Contributing Editor to People Management Insight. And I'm joined today by two expert speakers who are going to be discussing why recognising the contribution your people make to your organisation is so important. I have with me Josephina Smith, who's the director-level thought leader on reward, and Caroline Drake, who is CPOE at Zellis. Firstly, Josephina Can you please tell us a little bit about yourself, your background and what you do?

Josephina Smith

So, I started my career as an employment law specialist and then specialised in reward and later became CPO for a small to medium organisation - YouGov. But I've also now moved back into reward, and I do some consulting as well. So yeah, had a background in reward, absolutely love HR, and have been in HR for about 21 years.

Jennifer

Lovely. Thanks, Josephina. Caroline, thank you for joining us. Can you tell us a bit about your role and why you think employee recognition is so important for organisations right now?

Caroline Drake

Sure. Firstly, great to be here. I lead the people function at Zellis Group, which is made up of Zellis, Moorepay, and Benefex. And we provide pay, HR, benefits, people experiences, to organisations ranging from 50 employees up to potentially 100,000 employees. So, you probably won't be surprised that we believe every colleague in every organisation should feel appreciated for the work they do. And appreciation for me can take many forms. So, it can come from recognition, be that peer-to-peer leadership in a social way, in more formal traditional methods of recognition. But why is it so important right now? I think is the important bit of your question. Because as we adapt to new hybrid ways of working, I think companies need to think a bit differently about how to recognise colleagues, wherever they're based, and however they're working. COVID has given people the opportunity to reflect especially on work and home, on their own personal wellbeing, and many other aspects of their employment. So, the expectations of colleagues continue to change and they expect more - as they should - from their employers. And that does include recognition and feeling valued for the work they do.

Jennifer

Great, thanks, Caroline. Well, designing the right reward and benefits package has never been more important than it has been in recent months. It seems organisations are finding themselves in difficult positions following the 'great resignation period'. And prospective employees are looking for more competitive salaries, aren't they? and benefits in the wake of increased living costs and rising inflation. So with that in mind - with competition for the best talent greater than ever - what can employers do to make their packages as competitive as possible? And what are the key aspects they need to cover? Caroline, I'll come to you on that one.

Caroline

Yeah, it's difficult, lots of different people who have lots of different needs and expectations. And so, I actually think breadth of offering in the reward and benefits space is really important. I think personalised benefits that adapt to a colleague's own circumstances and cater for what's important to them, are going to be much more appealing for employees. And also, I think they'll help organisations attract and retain more diverse talent. So how, for example, in the current climate, can any benefit offering help people's money go further each month? That's really, really important. And so for us at the moment, we're big focus on discounts and cashback, cycle to work programs, car leasing, and it's really about the breadth of things on offer, but also making sure that we're giving people peace of mind, whether that's around savings, private medical, how we can help people with financial coaching, financial education and awareness. So, for me, it's about having choice and lots on offer and helping colleagues understand what's on offer, and how they can best utilise that.

Jennifer

Great, thank you, Caroline. Now, Josephina, you spoke recently at the CIPD's Reward and Benefits Conference on the topic of how to attract and retain talent in a competitive labour market. How do you use reward and recognition to make colleagues feel valued?

Josephina

I think it's a really important tool. And in my career, I've actually seen reward move the business forward significantly. From a people perspective, clearly, people like to be rewarded for what they do, they like to be recognised for what they do. And it won't surprise anyone that that starts with the leaders in the business. And leaders need to be really genuine about how they care about their employees and not just give lip service to it, their actions must show that they care. And in particular, for me, from an HR point of view, the whole lifecycle needs to have that thread of care running through it. You can't say you care, but not have policies that support your people, or helps to remove any barriers that prevent them from performing at their highest level. For example, your recruitment practices, we've seen on LinkedIn and Indeed, a lot of articles that suggest really horrible recruitment, waiting times, lack of decision making, all of that becomes obvious to people on fair reward practices that encourage bias, we need to be mindful of all of those. And of course, we need to really go granular on the examples and the type of behaviour that won't be tolerated within the organisation; behaviour towards one another; leadership behaviour; behaviour towards customers, and of course, holding people to account. So, I look at it from a lens of pragmatism, particularly around embedding those behavioural expectations within your employee lifecycle.

Jennifer

Great, thanks, Josephina. Now, according to recent CIPD research, only 15% of organisations offer benefits to employees who work from home for some or all of the week, and 75% of office-based employers were actively encouraging people back to the physical workplace, yet just 11% offered benefits such as meals, subsidised travel or improved office facilities to actually tempt staff to come back to the office. So what's the best approach to this new way of working? Should employers be offering different benefits packages, depending on whether people are mainly home or office based? What do you think Caroline?

Caroline

I mean, it goes a bit to the point I said earlier about personalised benefits, I think being the way things are going. I don't know that anyone really knows what the best approach is. I think there is a lot of seeking to understand what works, what doesn't work in a hybrid context, for example. And, you know, that's where coming back to what makes colleagues feel valued for the work they do. Yes, of course, reward benefits, etc, are important. But, you know, having a voice in the organisation and having the opportunity to influence what a company does, how it operates the culture, which for me would include things like this, I think, is quite important. So, I don't think there's a one size fits all, I do think organisations need to be open to listening to what's working for colleagues now what's not working for colleagues, maybe even pilot and be a bit bolder, and make some changes, and then kind of test and learn. I think historically, we've always done things in, you know, kind of from the centre and then launched something and it sticks for, you know, years. And sometimes I think it's important to try all things quite quickly. So, you know, we trialed, we had a colleague raise an idea to us at the end of last year about, you know, birthday leave, could we give people you know, an extra day’s leave on a day that's important to them, where they can either choose to spend time with family or friends or spend time doing something that's important to them. And we just made a quick decision. And we implemented it from January, we didn't really know how impactful or not that was going to be. It's been an unbelievable success. It was a phenomenal idea. But I think my my point is, you've got to learn, and listen, I think we'd be the two things that I think are really important. And try some things - and we might get some things wrong along the way - then course correct and try something else. But the world of work is changing, as we all know. But it’s not entirely clear what the right way is going to be going forward. Other than I don't think they'll ever just be one right way. I think it's about how can you have a breadth of offering have choice and have this kind of personalised sense that people feel they're treated as an individual and not as a group?

Jennifer

Yeah, I mean, on that point, feeling valued at work has been found to increase more than just an employee's job satisfaction, hasn’t it? So, the influence of recognition and appreciation is often got a profound impact on the entire organisation. So how do organisations create that culture? Where people feel valued and appreciated? For what they do? Josephina, what do you think?

 

Josephina

Um, I think I sort of, you know, covered that in my earlier question. I think I wove it through. But I think, you know, recognition and reward at a team, business unit and organisational level must exist. The most important for me is at the team level because that's where managers get to understand their people. People value - they really value - that their managers or leaders have taken time out to get to know them and to understand what they value. So when it comes to recognising them, it's not very hard to do. Managers will know exactly what each member of their team value and will be able to craft recognition and reward to match that.

 

Caroline

Yeah, I mean, I completely agree on the role of managers, I think what you create as a culture and a company comes to life through how managers operate every day. It's the person that most colleagues interact with on a most regular basis, it's the thing where you really know, are the values and behaviours and the culture real or are they just words? And so I think managers have a disproportionate impact actually on helping make colleagues feel valued and appreciated for the work they do. But I do think there are other things, I think what's becoming increasingly important to people is being part of a purpose driven company. You know, is the work that they do, whatever that might be, is it having a positive impact on customers on society, on the people that work in that organisation? Are there opportunities to learn and to develop? Do they feel that they've got a voice and that they can be heard?

 

Jennifer

Some interesting thoughts there. Yeah, definitely. Thank you both. I mean, it's not easy to understand how other people perceive us in the workplace. And people are often unaware of what they project. And this lack of self-awareness, it can be quite career limiting content. So, what role do managers play in delivering on workers feeling valued? What do you think Caroline?

 

Caroline

I think Josephina touched on it brilliantly earlier, they have a huge role to play in getting to understand the individual, what's important to them, thinking about how they get the best from that individual. Again, there won't be one size fits all, I don't think there is one way to manage people, I think you have to understand the people within your team, why they come to work every day, what's important to them, what's going on for them outside of work? For me, it comes down to conversations really high-quality conversations, however, you know, informal or formal they may be it's about frequent regular dialogue and conversations and making sure that they're truly two-way.

 

Jennifer

Great. Do you have anything to add to that, Josephina? You were talking about that earlier, weren’t you? About the role of managers in delivering workers feeling valued? Yeah,

 

Josephina

I agree. It's a very, very critical role. And in some cases, you know, it's the make or break. Because, you know, they're the first touch point for their employees. And firstly, they themselves as managers must be self-aware and sort of understand their role in making employees feel valued. So, there's an angle that says, you know, on the side, we need to actually, I don't like to use the word ‘educate’, but support our managers within the organisation to enable them to understand the role and the impact that they have, or could have, on their employees as a result of their own behaviour. And then, of course, there is that aspect of knowing what is in the toolbox to help support their employees and deploy it effectively. So, they need to know what the organisation has; the benefits or the levers that they can pull. And they need to be able to support their employees with it effectively enable enabling them to know where to go, how to seek the support, they need to be that first sort of touch point. And communication is key from the start and creating that awareness that people are all different and may need different types of support at different times, and being really open about that with their teams.

 

Jennifer

Lovely, thank you Josephina. Now finally we've all had to adapt to new ways of working over the past few years. In your opinion, Josephina what have been the biggest opportunities and challenges that have come because of new ways of hybrid working.

 

Josephina

I mean, I think for me, what impresses upon me every single day is the fact that I remember those times where people would want to work from home and organisations, or their managers will say, Oh, no, you know, it's kind of like a ‘no’. Now, it's kind of like the norm. So it's kind of like, so what were the barriers before? So for me, it's a huge removal of barriers around, you know, working from home, that flexibility that people crave, it's kind of now like the norm, people can work from anywhere, where becoming truly global, we used to talk about being global, but actually, now, we can see that we can be global by people working anywhere in the world. We are using it to widen our talent pool, because, you know, in a competitive environment, the cost of employment is actually going up. So actually, from, you know, getting talent from a wider pool, it could mean actually cheaper for the organisation. There's more choice, and sometimes control given to employees to manage their own life; manage their working life, home life, and make that as seamless as possible. People are supporting organisations are supporting that wellbeing angle, there's a lot of saving on travel costs. Indeed, employer premises, employers are using this opportunity to save money from buildings that, you know, they asked people to come to the, you know, lots of different organisations have just closed down locations where, people don't come into very often anyway. So, you know, from that perspective, it's, it's created a lot of opportunity, both from an employer and employee point of view. In particular, I also think the challenges that come with that are around the cross border legality. So you know, the tax implications of people moving around the back end admin can be a challenge, it requires some expertise and knowledge. You know, the utilisation of these empty spaces, if or empty locations or buildings, you know, or how do employers utilise it, if they can't get out of those leases? How do you then bring them people together on a regular basis has become a little bit of a challenge for some organisations. And I think also on the flip side of that is also the wellbeing angle around, supporting employees to have that distinction between work and personal time. I think, for me, personally, you know, work can sometimes morph into my personal time, and when you're working from home, that can become a challenge for people who are, finding it difficult to sort of manage, particularly if they have huge workloads? So yeah, lots of opportunities there, but also, a number of challenges.

 

Jennifer

Yeah, brilliant, thank you, Josephina for outlining all of those opportunities and challenges that have come because of new ways of hybrid working. Anything that springs to mind for you, Caroline, to expand on that?

 

Caroline

I mean, there was a lot there. And I agree with all of it, the most exciting thing, I think, is that it's accelerated a much more progressive way of working, which honestly, otherwise could have taken decades, potentially, for companies to get to. And so all of the positives that Josephine outlined completely agree with I think she also touched on an important point around kind of wellbeing and the potential risk of loneliness and, you know, there is different things suit different employees. So we have had some colleagues who are very, very keen to get back to the office on a regular basis and actually miss those interactions, miss being in the office. And we do have our offices open for colleagues to be to be in, yet we have other people who are enjoying the ability to be able to work from home, potentially the flexibility that it brings, or the truly global nature where they have global teams, for example. So that there are definitely both opportunities and challenges. I think the biggest opportunity actually is going to be how, how do you find the right way of getting the best of both? So how do you, retain a really strong culture, keep people connected, enable people to feel part of something while still getting the benefits of being able to have this level of flexibility and work from home and that kind of best of both, I think is the magic probably most organisations are wrestling with or trying to get at the moment.

 

Jennifer

Definitely, yes, lots of food for thought there. Thanks, Caroline. Well, I hope you've all enjoyed listening to our speakers today and that they provided you with some useful information to better assist your teams. If you'd like to read more about Zellis’ research, please do visit www.zellis.com. And thank you to Josephina and Caroline for being excellent guests today providing us with insight and expertise for the current climate. You can listen back to the first episode and keep an eye out for the rest of the series coming soon. I'm Jennifer Jackson. Thank you for listening and have a good day.

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Speakers

Gethin Nadin, Chief Innovation Officer at Zellis

Gethin Nadin is an award-winning psychologist who has been helping some of the world’s largest organisations to improve employee experience and wellbeing for two decades. He has been featured in major titles including Forbes, the Guardian and Financial Times, as well as key HR, reward, and pensions publications. Gethin has been listed as a Top 101 Global Employee Experience Influencer and was named an Inspiring Leader 2021. He has published two bestselling books: A World of Good: Lessons From Around the World in Improving the Employee Experience and A Work In Progress: Unlocking Wellbeing to Create More Sustainable and Resilient Organisations. 

Caroline Drake, Chief People Officer at Zellis

Caroline works to ensure that every member of the Zellis family receives an exceptional colleague experience, and that our core values are promoted in everything we do. Caroline joined Zellis from Worldpay, where she was Group Development and HR Director. Her insights make her an invaluable member of the team. 

Josephina Smith, Group People Director at YouGov

Josephina Smith is seasoned senior HR Director with a successful 20-year career in HR and a background in Reward Management. She has an MA in Human Resources Management and constantly refers to herself as businessperson first. Her journey ‘growing up’ in HR and rising to extremely visible leadership roles with board/executive level interaction has been exciting, enlightening challenging and rewarding. She is passionate about all things HR, reward, leadership, helping people grow, making a positive difference in personal or professional life and Costa coffee. She mentors and loves interacting with talented HR professionals who are keen to make their mark as HR continues to evolve. Josephina has contributed to, and spoken at REBA, CIPD, and Employee Benefits conferences and often shares a unique perspective that challenges existing HR practice.

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